Hip hop show places ahead of ABC, WB repeats
UPN drama “Platinum” received modest sampling in its Monday preview episode, delivering numbers on par with the net’s comedies on the night.
“Platinum,” a gritty hour focusing on two brothers who run an independent hip-hop music label, averaged a 1.7/5 in adults 18-34 from 9 to 10 — placing fourth for its hour (ahead of repeats on ABC and the WB), according to Nielsen. This matches what the comedies “Girlfriends” and “Half and Half” have scored there this season.
The drama, written by John Ridley and co-created by Sofia Coppola, built on its lead-in from the comedy “One on One” (1.5/5 in adults 18-34), with most of those gains coming from men. It averaged 3.63 million viewers overall, fading a bit in its second half-hour.
“Platinum” moved to its regular Tuesday-at-9 slot last night, following “Buffy the Vampire Slayer.”