No big splash for Fox’s ‘OC’

'Comic,' 'Nip' and 'Queer' shine

HOLLYWOOD — Ratings were merely OK for “The OC” on Tuesday, as the Fox drama — the first of the new television season’s series to debut — opened modestly opposite the finale of NBC’s “Last Comic Standing.”

Busy night also saw FX’s “Nip/Tuck” edge up in its third week and Bravo’s “Queer Eye for the Straight Guy” stay at roughly its week-ago series-high levels.

“The OC,” a well-reviewed soap starring Peter Gallagher and newcomer Benjamin McKenzie, averaged a 2.9/8 in adults 18-49 and 7.46 million viewers overall, according to Nielsen. It placed second in virtually all categories to the strong final hour of “Last Comic Standing” (4.4/13 in 18-49, 9.52m).

This is above what another original drama, “Keen Eddie,” averaged in the slot earlier this summer (2.2/6 in A18-49), but “Eddie” actually bowed stronger (3.2/9 in A18-49).

‘Juniors’ stronger

Fox had to be expecting a bigger splash given the big promotional push and buzz surrounding the show. If there was an encouraging sign it’s that “OC,” coming out of its “American Juniors” lead-in (2.6/9 in A18-49, 7.02m), built slightly in its second half-hour virtually across the board.

Overall, it scored a 3.0/9 in adults 18-34 and a 3.9/14 in teens. Surprisingly, it was balanced among genders, getting a 10 share in women 18-34 and a 9 share in men 18-34.

Looking to give “OC” more exposure prior to its second episode next week, Fox will replay the first episode twice: in its intended fall timeslot of Thursday at 9 as well as Monday at 8.

‘Comic’ standing tall

NBC, meanwhile, rolled on the night behind the two-hour “Last Comic” (3.7/11 in 18-49) and a dominant perf at 10 from “Law & Order: SVU” in its new slot (4.3/13). “Comic” built to a 16 share among adults 18-34 and topped 10 million viewers overall in the 9:30 half-hour.

CBS won the night’s opening hour with “Big Brother 4” (3.6/12 in 18-49, 8.88m), but relationship show “Cupid” (2.4/7, 5.70m) fumbled that lead away and fell to fourth in 18-49 in its new timeslot.

Things figure to get easier for both “OC” and “Cupid” in coming weeks, as NBC shifts to specials and comedies in the 9 o’clock hour.

On the cable side, FX drama “Nip/ Tuck” grew its overall aud week-to-week (to 3.55 million) and was up a tick to a new high in 18-49 (1.8/5). It beat a repeat of CBS drama “Judging Amy” in 18-49 (1.5/4) and matched a repeat of ABC’s “NYPD Blue.”

In the same hour, Bravo’s “Queer Eye” (1.6/5 in A18-49, 2.68m) was flat in demos and down a smidge in total viewers (from 2.75m).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety