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MTV adds Sky fare

World Brief

MTV Italy launched two new channels on Rupert Murdoch’s satellite platform Sky Italia on Wednesday.

MTV Brand New and MTV Hits, part of Sky Italia’s basic package, are largely produced in Italy.

Sky and MTV closed the deal in July, just after Italy’s former pay TV platforms Telepiu and Stream merged to create Sky Italia.

Sky Italia now carries seven TV music channels and 25 Music Choice radio channels.

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