Mild interest in NBC’s ‘Ellie’ return

'Platinum' ratings only okay, despite 'Buffy' lead-in

HOLLYWOOD — The second-season launch of NBC’s “Watching Ellie” generated decent sampling Tuesday, while UPN’s hip-hop drama “Platinum” spun only so-so ratings as it moved to its regular night.

According to Nielsen, the return of Julia Louis-Dreyfus laffer “Watching Ellie” placed second to Fox’s “24” in its 9:30 timeslot Tuesday (3.5/9 in adults 18-49, 9.76 million viewers overall), retaining 88% of its lead-in from Museum of Television & Radio spec “Great Women in TV Comedy” (4.0/10 in 18-49 for its final half-hour).

It defeated its comedy competish at 9:30, ABC’s “Lost at Home” (2.9/7 in A18-49), by 21%.

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“Ellie” grabbed decent numbers last spring but had to wait nearly a year to return to air. For the final five weeks of this season, NBC’s Tuesday sked will consist of an hour of original “Just Shoot Me” episodes followed by “Frasier” and “Ellie.”

As for “Platinum,” it averaged a fifth-place 1.5/4 in adults 18-34 from 9 to 10 and improved a bit on the half-hour. Although this is an improvement over what drama “Haunted” averaged in the hour last fall for UPN (1.2/3), it’s a bit disappointing for a project that was well-received by critics and that many considered a good building block for a struggling net.

Relative to its “Buffy the Vampire Slayer” lead-in, “Platinum” (2.26 million viewers) fared best among younger auds — retaining 59% among adults 18-49 (1.0/3 vs. 1.7/5), 71%, among adults 18-34 (1.5/4 vs. 2.1/7) and 93% among teens (1.4/5 vs. 1.5/6).

On Monday, in a special preview episode, the music-themed drama netted a 1.7/5 in adults 18-34.

“Platinum” will get three more Tuesday airings before UPN execs determine its fate for next season.

Fox, as it has for 12 weeks now, dominated Tuesday with “American Idol” (8.8/26 in A18-49, 19.98 million viewers) and “24” (5.5/14, 11.78m).

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