Less than ‘Jake’ for UPN preems

Drama doesn't live up to its title

At least for now, he’s more like “Jake 1.3.”

The premiere of UPN’s drama “Jake 2.0” couldn’t live up to its title in the ratings Wednesday, settling for a soft 1.3 rating among young adults. Net’s revamped “Enterprise” also struggled in its third-season launch.

Both series faced lighter competish than usual by bowing two weeks before the official start of the season.

According to Nielsen, sci-fi skein “Jake 2.0,” which stars Christopher Gorman as an IT guy with superpowers, placed fifth in its 9 o’clock hour in key demos like adults 18-49 (1.3/4) and adults 18-34 (1.2/4); it averaged 3.65 million viewers overall. Compared with last year’s preem of “Twilight Zone” in the hour (1.7/5 in A18-34), “Jake” was down 29%.

UPN hopes buzz will generate increased viewership for the show, which was generally well-reviewed by critics. It only has to build a bit to approach the ratings range of “Twilight Zone,” which had stronger name recognition and started bigger but soon faded.

“Jake” didn’t get a lot of help from its “Enterprise” lead-in, as the third-season premiere was off 39% year-to-year in adults 18-34 (1.1/3 vs. 1.8/6) and ran sixth in its timeslot. The “Star Trek” series, which scored a 1.6/6 in 18-49 and drew 4.07 million viewers overall, is aiming for more action and suspense in this year’s episodes after a shaky second season in the ratings.

“Jake” built on “Enterprise” slightly in adults and men 18-34.

CBS’ “Big Brother 4” was the night’s top program in 18-49 (4.1/11), matching a summer high on the night in rating. Net also did well at 8 with a rebroadcast of a “60 Minutes II” interview with President Bush conducted on the first anniversary of 9/11, topping the 8 o’clock hour in adults 25-54 (3.5/11).

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