At least for now, he’s more like “Jake 1.3.”
The premiere of UPN’s drama “Jake 2.0” couldn’t live up to its title in the ratings Wednesday, settling for a soft 1.3 rating among young adults. Net’s revamped “Enterprise” also struggled in its third-season launch.
Both series faced lighter competish than usual by bowing two weeks before the official start of the season.
According to Nielsen, sci-fi skein “Jake 2.0,” which stars Christopher Gorman as an IT guy with superpowers, placed fifth in its 9 o’clock hour in key demos like adults 18-49 (1.3/4) and adults 18-34 (1.2/4); it averaged 3.65 million viewers overall. Compared with last year’s preem of “Twilight Zone” in the hour (1.7/5 in A18-34), “Jake” was down 29%.
UPN hopes buzz will generate increased viewership for the show, which was generally well-reviewed by critics. It only has to build a bit to approach the ratings range of “Twilight Zone,” which had stronger name recognition and started bigger but soon faded.
“Jake” didn’t get a lot of help from its “Enterprise” lead-in, as the third-season premiere was off 39% year-to-year in adults 18-34 (1.1/3 vs. 1.8/6) and ran sixth in its timeslot. The “Star Trek” series, which scored a 1.6/6 in 18-49 and drew 4.07 million viewers overall, is aiming for more action and suspense in this year’s episodes after a shaky second season in the ratings.
“Jake” built on “Enterprise” slightly in adults and men 18-34.
CBS’ “Big Brother 4” was the night’s top program in 18-49 (4.1/11), matching a summer high on the night in rating. Net also did well at 8 with a rebroadcast of a “60 Minutes II” interview with President Bush conducted on the first anniversary of 9/11, topping the 8 o’clock hour in adults 25-54 (3.5/11).