‘Joe’ juices NBC’s Monday average

Skein excels despite going head-to-head with 'CSI'

Two weeks after Fox’s second edition of “Joe Millionaire” opened with nearly bankrupt numbers, NBC successfully launched “Average Joe” to well-above-average scores on Monday, including the best young-adult result for any new hourlong program this fall.

“Joe” excelled despite opposing CBS drama “CSI: Miami,” which hit season highs. The perky perfs for both are a good example of how distinct programming choices in an hour can bring more viewers to the set — something broadcasters may want to look at more closely at a time when the audience for each web is declining.

According to Nielsen, the Peacock’s “Average Joe” (5.8/15 in 18-49, 11.19 million viewers overall) placed just behind ABC’s second-place “Monday Night Football” from 10 to 11, with both trailing “CSI: Miami” (6.9/17 in 18-49, 19.52m).

This is NBC’s best regular-program in-season showing in the Monday-at-10 hour since May 2002, and it improved the net’s perf there this season with dramas (4.0) by 45% in 18-49. “Average Joe” also increased its audience on the half-hour, an especially good sign for a 10 o’clock program.

At the same time, not having drama competish helped “CSI: Miami,” which posted its best scores in about a year. The second-year drama is now in a neck-and-neck battle with NBC vet “Law & Order” for the season’s No. 3 drama ranking in 18-49, behind only “CSI” and “ER.”

NBC, which tied CBS for the night’s 18-49 lead (5.6/14), also did well from 8 to 10 with “Fear Factor” (6.1/16, best slot score since March) and “Las Vegas” (4.8/12, best result since its preem).

For CBS, “Everybody Loves Raymond” won at 9 (6.1/15 in 18-49, 18.62m) and rookie laffer “Two and a Half Men” (5.5/13, 16.02m) retained a strong 89% of its demo lead-in.

For the second straight week, ABC’s “Primetime” did well with a special edition focusing on a single subject. “Jesus, Mary and Da Vinci” (2.6/8 in 18-49, 9.36m) delivered strong numbers before and after football this week, following last week’s “Fat Like Me: How to Win the Fat War” (2.4/7 in 18-49, 7.62m).

The Patriots-Broncos game netted a 6.2/18 in 18-49, and 16.64 million viewers overall.

Through five nights of the four-week November sweeps period, NBC leads in adults 18-49 with a 4.5/13, followed by CBS (4.0/11), Fox (3.1/9), ABC (3.0/8), UPN (1.7/5) and the WB (1.4/4).

CBS leads easily in total viewers (14.6 million).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety