Skein promos create dubious hit parade
It’s official: “Karen Sisco” is a hit — at least according to ABC’s on-air promos.
In the latest example of wishful thinking by network blurbmeisters, Alphabet last week touted the critically hailed “Sisco” as a “new hit drama,” even though the skein has struggled mightily Wednesdays at 10 p.m. Indeed, last week, the skein lost nearly half of its “Bachelor” lead-in — hardly the sign of a hit.
ABC’s far from alone in its premature declaration of hit status.
CBS was touting so-so performer “Navy NCIS” as a hit even before the ratings for the show’s first episode arrived. Likewise, the WB declared “One Tree Hill” a success after one low-rated episode.
NBC, meanwhile, was insisting on-air that “Whoopi” was a hit after the show’s boffo pilot, which aired before the season started. Ratings took a major dip once the season began, and while they rebounded since, the show is far from a hit.
Peacock entertainment prexy Jeff Zucker — who upped the ante with the “hit” notices a few years ago — now admits the early hit pronouncements have gotten out of hand.
“I plead guilty to having done it in the past, but I understand now how foolish the game is,” he says. “It’s bullshit to call these shows hits when we all know they’re not. The audience isn’t fooled anymore.”