CAIRO — Despite tension in the region due to the Iraq conflict, this year’s Cairo Intl. Market for Radio and TV (Camar TV) attracted first-timers from Italy, Turkey and the Far East as well as the usual media players from the Arab region.
Some 72 companies from 20 countries set up more than 150 booths at the sprawling Disneyland-like Media City in the outskirts of Cairo.
The 7th Audio-Visual Market and TV and Radio Fest sidebar gave buyers more product to choose from.
“Arabic TV programs and religious shows from the region seemed to be mostly in demand by countries like Indonesia and Malaysia who sent their ministers,” says Maha Darwish, Intl. Marketing director of Egyptian Radio and TV Union (ERTU), which runs the mart.
Egypt Info Minister Safwat Sherif kick-started the six-day event, which wrapped July 10.