NEW YORK — The Eye’s revamped ayem show will soon have a lot more heat and humidity — the program has hired a weatherman.
CBS chair-CEO Les Moonves announced Thursday that Dave Price, until recently a local weatherman on Fox O&O WNYW in New York, will join “The Early Show” later this month.
The multipronged deal doesn’t end there. Price will do weather on Eye O&O WCBS New York and will do unspecified development deals with CBS sister company King World Prods.
‘Unique and versatile’
“Dave is a unique and versatile broadcaster who is a significant personality in the nation’s No. 1 market,” Moonves said. “We’re extremely pleased to have made this creative arrangement that will allow him to use his many talents nationally and, at the same time, strengthen our position in New York.”
WCBS’ morning news show airs from 5-7 a.m. ET. Price will then head over to “The Early Show” (7-9), where he will provide regular weather reports as well as do features.
The Eye will soon launch a promotional campaign in Gotham plugging Price’s gig on WCBS.
Weatherman, who developed into a local personality during his stint at WNYW, is the perfect addition to “The Early Show,” CBS News prexy Andrew Heyward said. The ayem program, ranked No. 3 behind NBC’s “Today” and ABC’s “Good Morning America,” relaunched itself in the fall but has been without a weatherman.
It’s unclear what projects Price will do for King World, although a talk format is likely to be involved.
“We are proud to be part of this collaborative CBS effort and look forward to our new relationship with Dave,” said CBS Enterprises and King World Prods. CEO Roger King.