KUALA LUMPUR — Local TV stations TV3, NTV7, satcaster Astro and the upcoming Metropolitan TV have banded together to form the Malaysian Television Broadcasters Alliance (MTBA).
The MTBA, the first such industry org, aims to promote the industry by standardizing its practices and guidelines.
“The industry has matured immensely, especially in the last decade, and the time has come to set parameters to facilitate better control of our services,” says MTBA chairman Farid Ridzuan. “There are many issues raised by the public, advertisers and other media that are neglected or go unanswered because we do not speak with one voice. We plan to remedy this,” Farid adds.
He wants accountability for viewership ratings, a proper measurement system and an advertising rate structure that allows the industry to prosper. This will also provide advertisers with a specific profile of the TV stations.
The MTBA also hopes to work with the government to create self-censorship guidelines. Currently, only Astro benefits from self-regulation. “We have to keep up with the times and ensure that the guidelines are aligned to our social, cultural and religious values,” Farid says. “One set of guidelines assures fair play for all.”