Channeling support for industry org

World Brief

KUALA LUMPUR — Local TV stations TV3, NTV7, satcaster Astro and the upcoming Metropolitan TV have banded together to form the Malaysian Television Broadcasters Alliance (MTBA).

The MTBA, the first such industry org, aims to promote the industry by standardizing its practices and guidelines.

“The industry has matured immensely, especially in the last decade, and the time has come to set parameters to facilitate better control of our services,” says MTBA chairman Farid Ridzuan. “There are many issues raised by the public, advertisers and other media that are neglected or go unanswered because we do not speak with one voice. We plan to remedy this,” Farid adds.

He wants accountability for viewership ratings, a proper measurement system and an advertising rate structure that allows the industry to prosper. This will also provide advertisers with a specific profile of the TV stations.

The MTBA also hopes to work with the government to create self-censorship guidelines. Currently, only Astro benefits from self-regulation. “We have to keep up with the times and ensure that the guidelines are aligned to our social, cultural and religious values,” Farid says. “One set of guidelines assures fair play for all.”

More TV

  • 'Saturday Night Live' Parodies Amazon's Search

    'Saturday Night Live' Parodies Amazon's Search for a Headquarters Home (Watch)

    KUALA LUMPUR — Local TV stations TV3, NTV7, satcaster Astro and the upcoming Metropolitan TV have banded together to form the Malaysian Television Broadcasters Alliance (MTBA). The MTBA, the first such industry org, aims to promote the industry by standardizing its practices and guidelines. “The industry has matured immensely, especially in the last decade, and […]

  • Jessica Chastain Hosts 'SNL' With Important

    Jessica Chastain Hosts 'Saturday Night Live' With Important Message for Women on the Eve of the 2nd Annual Women's March (Watch)

    KUALA LUMPUR — Local TV stations TV3, NTV7, satcaster Astro and the upcoming Metropolitan TV have banded together to form the Malaysian Television Broadcasters Alliance (MTBA). The MTBA, the first such industry org, aims to promote the industry by standardizing its practices and guidelines. “The industry has matured immensely, especially in the last decade, and […]

  • 'Saturday Night Live' Takes on Trump's

    'Saturday Night Live' Takes on Trump's Physical Exam, Stormy Daniels Scandal, Wonders if Anything Matters Anymore (Watch)

    KUALA LUMPUR — Local TV stations TV3, NTV7, satcaster Astro and the upcoming Metropolitan TV have banded together to form the Malaysian Television Broadcasters Alliance (MTBA). The MTBA, the first such industry org, aims to promote the industry by standardizing its practices and guidelines. “The industry has matured immensely, especially in the last decade, and […]

  • Fisher Stevens, Ross Kauffman Team for

    Fisher Stevens, Ross Kauffman Team for Discovery Documentary 'Taken By the Tiger'

    KUALA LUMPUR — Local TV stations TV3, NTV7, satcaster Astro and the upcoming Metropolitan TV have banded together to form the Malaysian Television Broadcasters Alliance (MTBA). The MTBA, the first such industry org, aims to promote the industry by standardizing its practices and guidelines. “The industry has matured immensely, especially in the last decade, and […]

  • Peter Dinklage Thinks It's 'the Perfect

    Peter Dinklage on Why It's 'the Perfect Time' to End 'Game of Thrones'

    KUALA LUMPUR — Local TV stations TV3, NTV7, satcaster Astro and the upcoming Metropolitan TV have banded together to form the Malaysian Television Broadcasters Alliance (MTBA). The MTBA, the first such industry org, aims to promote the industry by standardizing its practices and guidelines. “The industry has matured immensely, especially in the last decade, and […]

  • NBCUniversal Content Studio Plucks Peacock TV

    NBCUniversal Content Studio Plucks Peacock TV Talent for Branded Video

    KUALA LUMPUR — Local TV stations TV3, NTV7, satcaster Astro and the upcoming Metropolitan TV have banded together to form the Malaysian Television Broadcasters Alliance (MTBA). The MTBA, the first such industry org, aims to promote the industry by standardizing its practices and guidelines. “The industry has matured immensely, especially in the last decade, and […]

  • Paul Bettany2017 Lincoln Center Corporate Fund

    'The Crown': Paul Bettany in Talks to Play Prince Philip

    KUALA LUMPUR — Local TV stations TV3, NTV7, satcaster Astro and the upcoming Metropolitan TV have banded together to form the Malaysian Television Broadcasters Alliance (MTBA). The MTBA, the first such industry org, aims to promote the industry by standardizing its practices and guidelines. “The industry has matured immensely, especially in the last decade, and […]

More From Our Brands

Access exclusive content