Superhero skein attracts all demos
Beyond the boundaries of candy-coated Saturday ayem fare, stands the “Justice League” on Cartoon Network.
A broodier version of the original “Superfriends” — a franchise that ran on ABC Saturday mornings from 1973-1980 — skein’s premiere in November 2001 set a record on Cartoon Network among Adults 18-34 (755,000, since broken by “The Family Guy”). Batman, Superman, Wonder Woman and other superheroes join forces in the Warners-produced toon.
Despite dark, multipart storylines and a series of sked shufflings, show has found a committed audience — across all demos. “Justice League” now airs three times on Saturday and is stripped Monday through Friday. New episodes air Saturdays at 10 p.m.
In October, ratings are up 18% among Kids 6-11, and 42% in Adults 18-49 from last year, with the delivery nearly even at 613,000 and 624,000 respectively. Although nowhere near the 4 million viewers that tune in nightly to “SpongeBob SquarePants,” fresh episodes of the “Justice League” bring in over 1.9 million total viewers.