The BBC has acquired broadcast rights to soccer star David Beckham’s training project for kids, “Really Bend It Like Beckham,” as part of a 10-part series on soccer skills for kids.
Sports talent agency SFX Sports Group, which reps Beckham, is producing a 90-minute program. U.K. distrib 3DD will handle worldwide TV rights; Fremantle Home Entertainment handle video and DVD rights. Project is skedded for delivery in spring/summer 2004.
Project sees Beckham teaching kids ages 11 to 14. Series will air on kids channel CBBC early next year.