Baseball very good to Fox

Morning Ratings Flash - Rick Kissell

Game 2 of the World Series was a ratings winner for Fox on Sunday even though the New York Yankees assumed an early lead and cruised to victory, according to preliminary nationals from Nielsen.

Time-zone adjusted averages indicate that Sunday’s baseball game will deliver roughly a 7.4 rating among adults 18-49 (up 12% over last year’s 6.6 for the Anaheim Angels and San Francisco Giants) and 20.1 million viewers overall. Fox, which also had an NFL game spilling into primetime, will prevail in all key categories on the night.

On the entertainment side, ABC was the top-rated net among adults 18-49, delivering competitive perfs throughout the night. “America’s Funniest Home Videos” (2.6/8 in adults 18-49, 7.6 million viewers overall) hit a season high and finished third at 7, while “10-8” (2.7/7 in adults 18-49, 8.3 million viewers overall) was in a close three-way battle at 8 with competing dramas “Cold Case” on CBS (2.8/7 in adults 18-49, 11.4 million viewers overall) and “American Dreams” on NBC (2.6/7 in adults 18-49, 7.3 million viewers overall).

The 9 o’clock drama battle went to NBC’s “Law & Order: Criminal Intent” (4.7/11 in adults 18-49) over ABC’s “Alias” (3.9/9 in adults 18-49, 9.4 million viewers overall), while ABC was back on top at 10 with “The Practice” (3.8/10 in adults 18-49, 10.6 million viewers overall).

CBS, which should place second to Fox on the night in adults 25-54, was led by movie “Hollywood Wives: The Next Generation” (3.0/7 in adults 18-49, 9.3 million viewers overall).

Preliminary 18-49 averages for the night: Fox, 7.0/18; ABC, 3.2/8; NBC, 3.0/8; CBS, 2.9/8; WB, 1.7/4.

In total viewers: Fox, 17.8 million; CBS, 10.7 million; NBC, 9.5 million; ABC, 9.0 million; WB, 3.9 million.

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