“Good Morning America” scored on its date with “The Bachelorette” last week.
In Nielsen ratings for Feb. 17-21, the ABC ayemer narrowed the gap with NBC’s “Today Show” to 540,000 viewers with a total average aud of 5.9 million, according to Nielsen Media Research.
It’s the closest the rivals have been since 1996, and “GMA’s” best numbers since its coverage of the Northridge, Calif. earthquake in 1994.
“I think they did well the day after the Bachelorette,” a Peacock news spokeswoman said. “But we’re not worried.”
But “GMA” executive producer Shelley Ross said that it takes more than an appearance from a woebegotten bachelor to goose ratings.
“We’ve always said that as the schedule gets stronger, people will tune in more to the morning show,” Ross said.
“Just as the ‘Today Show’ benefited from ‘Seinfeld,’ ‘Cheers’ and ‘Frasier,’ we’re building on our own programs.”
Third-place CBS ayemer “Early Show” (3.3 million) also showed encouraging signs of growth, topping 3 million viewers for the sixth straight week.