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Azteca revamps slumping reality skein

Dispatch

MEXICO CITY — TV Azteca has overhauled its latest reality show, “Estrellas de Novela” (Telenovela Stars), less than three weeks after it bowed to dire ratings.

It has been renamed “Escuela de Estrellas” (Star School), while its Sunday night broadcasts, which include the elimination of participants, have undergone two name changes, first “Estrellas de Luna Llena” (Full Moon of Stars) and now “Estrellas, el show” (Stars, the show).

Azteca, Mexico’s second-largest net, launched the show last month in head-to-head competition with rival Televisa’s “Big Brother VIP 2.” Televisa skein bowed with a 27.4 rating, while Azteca’s rated only 8.3. “Estrellas” ratings fell to 4 in its second weekly broadcast, although it rebounded to 8 the following week.

Show, a weekly elimination acting school format, also attempted to spike interest by bringing in a late competitor, Jose Miguel Garcia Gonzalez, a Mexican who served in Iraq with the U.S. army.

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