CBS, ABC breakfastcasts continue rise in ratings
Growth continued to bless ayem newsshows at CBS and ABC last week, while the frame was not as kind to morning leader “Today” on NBC.
Peacock show is in no danger of losing its No. 1 ranking and still easily leads in total viewers and across all demos, commanding almost 50% of the adult ones. Still, “Today” can’t be happy about the aud bumps recorded by CBS News’ “The Early Show” and ABC News’ “Good Morning America.”
“Early” in particular fared well, once again, posting the most growth, registering double-digit spikes across all categories. According to Nielsen Media Research, show saw a 12% increase in total viewers (2.47 million) compared with the same time period last year; 38% in adults 25-54 (1.1/8); and 25% in women 25-54 (1.4/9).
“Today” remained flat in terms of overall growth, averaging 5.69 million total viewers, according to Nielsen.
“GMA” averaged 4.48 million viewers, up 5% compared with the same time period last year. It’s the closest “GMA” has come to “Today” since March.
In the key adult 25-54 demo, “GMA” was up 10% (1.93/13) compared with the same week last year, its best showing since May. “Today” was up 4% (2.5/18) .
“Today” was down in the key women 25-54 demo by 3% compared with the same time period last year (3.1/19); “GMA” was up 6% (2.5/16).
Lead-in boost from “Early” certainly isn’t hurting CBS’ daytime lineup, which remained at No. 1 in households and women last week.
In the latenight category, NBC’s “Tonight Show With Jay Leno” continued to post a hefty lead over CBS’ “Late Show With David Letterman.” Leno averaged 5.7 million viewers and scored a 2.1/9 rating in adults 18-49. Letterman averaged 4 million total viewers and a 1.4/6 rating in adults 18-49.
The horse race continued on Sunday morning, with ABC News’ “This Week With George Stephanopoulos” beating CBS News’ “Face the Nation” in total viewers for the second consecutive week. “This Week” scored its best ratings since revamped show bowed in early Sept.
NBC News’ “Meet the Press” dominated overall, winning the week in all categories.
Saturday morning results were again a mixed bag for the kiddie nets.
Market leader Nick continued to remain flat in kids 2-11 and 6-11 but still ahead of Kids’ WB. Latter saw season highs, but ratings were down 8% from last year in kids 6-11.
On Oct. 18, Tadpole will rejigger sked by swapping “Yu-Gi-Oh” and “What’s New Scooby-Doo?” timeslots. “Yu-Gi-Oh” has been reslotted to 8 a.m. to help jumpstart net’s morning (it will continue to air at 11 a.m. as well). Early ayem position is the same “Yu-Gi-Oh” had last year, when Kids’ WB results were steadier.
In 6-11, ABC Kids finished third, with over 560,000 viewers. Alphabet’s best numbers since March came thanks to the addition of “Lilo & Stitch” on sked.
On cable side, Cartoon saw numbers pop about 50% in ratings and delivery from last year. Increase was attributed to new slate of originals that replaced last year’s sked of Looney Tunes classics.