Auds cast an eye over ‘Pop’ clones

Dispatch

BERLIN — The second season of RTL Television’s “Pop Idol” format “Deutschland sucht den Superstar” is still pulling in auds despite a deluge of casting-show clones.

A glut of “Big Brother” and “Survivor”-style formats satiated viewers in 2000, but casting shows have yet to tire auds.

“Superstar” has outperformed its predecessor since bowing in September, and it helped propel RTL back to the top spot after being beaten by pubcaster ARD in July. Among target 14-49-year-old viewers, RTL captured an 18.7% market share, well above rivals ProSieben (12.4%), Sat 1 (11.3%) and ARD (9.2%).

The Sept. 3 premiere of “Superstar” attracted 6.66 million viewers and a market share of 36.5% among target viewers. Since then, it has averaged a 31.9% market share.

Other casting shows include Sat 1’s “Star Search”; ZDF’s “Die Deutsche Stimme” (The German Voice), which presents local artists who sing in German; ProSieben’s “Popstars — Das Duell,” which casts dueling boy and girl bands; and RTL II’s “Fame Academy,” the BBC format that brings 12 people together in a mansion to hone their showbiz skills.

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