You will be redirected back to your article in seconds

Asian sportcaster adds more local feeds

Dispatches - Singapore

ESPN Star Sports is upping its local feeds in the region to 11 with the addition of ESPN Singapore and Star Sports Singapore.

Programming will change little, according to senior veep advertising sales and multimedia ventures Greg Hayes. “In India there’s an emphasis on cricket, in Taiwan it’s baseball and basketball. With Singapore, Malaysia and Hong Kong being so soccer-driven there’s no need to offer different programming per market but the flexibility’s there to do so.”

Advertisers will able to cherry-pick markets rather than taking a pan-regional buy. “Having dedicated commercial streams featuring local advertisers will enhance ESPN and Star Sports’ relevance in Singapore,” says Rik Dovey, managing director of ESPN Star Sports. “We have done this in India and Taiwan and the returns in terms of brand equity and consumer loyalty are very apparent.”

More TV

  • Disney-ABC TV Chief on Weinstein's Victims,

    Disney-ABC TV Chief Ben Sherwood on Weinstein's Victims, Shonda Rhimes' Exit

    ESPN Star Sports is upping its local feeds in the region to 11 with the addition of ESPN Singapore and Star Sports Singapore. Programming will change little, according to senior veep advertising sales and multimedia ventures Greg Hayes. “In India there’s an emphasis on cricket, in Taiwan it’s baseball and basketball. With Singapore, Malaysia and […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    ESPN Star Sports is upping its local feeds in the region to 11 with the addition of ESPN Singapore and Star Sports Singapore. Programming will change little, according to senior veep advertising sales and multimedia ventures Greg Hayes. “In India there’s an emphasis on cricket, in Taiwan it’s baseball and basketball. With Singapore, Malaysia and […]

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    ESPN Star Sports is upping its local feeds in the region to 11 with the addition of ESPN Singapore and Star Sports Singapore. Programming will change little, according to senior veep advertising sales and multimedia ventures Greg Hayes. “In India there’s an emphasis on cricket, in Taiwan it’s baseball and basketball. With Singapore, Malaysia and […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    ESPN Star Sports is upping its local feeds in the region to 11 with the addition of ESPN Singapore and Star Sports Singapore. Programming will change little, according to senior veep advertising sales and multimedia ventures Greg Hayes. “In India there’s an emphasis on cricket, in Taiwan it’s baseball and basketball. With Singapore, Malaysia and […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    ESPN Star Sports is upping its local feeds in the region to 11 with the addition of ESPN Singapore and Star Sports Singapore. Programming will change little, according to senior veep advertising sales and multimedia ventures Greg Hayes. “In India there’s an emphasis on cricket, in Taiwan it’s baseball and basketball. With Singapore, Malaysia and […]

  • 'Magnum P.I.' Reboot in Development at

    'Magnum P.I.' Reboot in Development at CBS From Peter Lenkov With Production Commitment

    ESPN Star Sports is upping its local feeds in the region to 11 with the addition of ESPN Singapore and Star Sports Singapore. Programming will change little, according to senior veep advertising sales and multimedia ventures Greg Hayes. “In India there’s an emphasis on cricket, in Taiwan it’s baseball and basketball. With Singapore, Malaysia and […]

More From Our Brands

Access exclusive content