ABC telepic helps part ratings waters

'Commandments' floats net to rare win

HOLLYWOOD — ABC scored a rare ratings victory Sunday with its annual airing of “The Ten Commandments,” while NBC also did pretty well with its Bob Hope special. Auds, though, gave a frigid reception to Susan Sarandon made-for “Ice Bound” on CBS.

According to prelim primetime nationals, the Alphabet web prevailed in adults 18-49 with its four-hour-plus “Commandments” (4.1/12, 10.6 million viewers overall) — ABC’s first demo victory on any night since the Oscars on March 23. Movie led or tied for the 18-49 lead with each of its half-hours, peaking at 10 with a 5.0/13.

“Commandments,” airing Sunday for a 23rd time on broadcast television, has now been the highest-rated Easter-week movie for four straight seasons.

NBC’s two-hour “100 Years of Hope and Humor” ran second in 18-49 from 7 to 9 (2.6/9) and first in total viewers (12.5 million), growing to a 3.5/10 in the demo and 16 million viewers overall in the 8:30 half-hour. At 10, season finale of net’s “Boomtown” placed second in 18-49 (4.0/11), its best score in four tries.

“Ice Bound,” starring Sarandon as a doctor who discovers she has breast cancer while stranded at the South Pole, averaged a 2.1/6 in adults 18-49 and 8.9 million viewers overall, putting it well behind the Eye’s rivals.

It’s unclear what effect the anti-war stance of Sarandon may have had on the heavily promoted pic’s ratings. The “CBS Sunday Movie” franchise has been struggling anyway, but Sunday’s 18-49 score repped a 28% falloff from the season average (2.9).

From 8 to 9, the Eye’s “Becker” wrapped its season with two half-hour episodes that ran fourth or lower in all key demos, including adults 18-49 (1.8/5) and 25-54 (2.4/6).

Fox placed third in 18-49 on Sunday, led by an original “Malcolm in the Middle” (3.9/10) and a repeat of “The Simpsons” (3.4/10).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading