SYDNEY — The Academy of Television Arts & Sciences has clinched a shared split-window sale to air the Emmys Down Under on the same day it airs Stateside.
Org’s prexy Todd Leavitt announced the deal with CanWest’s Ten and feevee Foxtel in Sydney on May 6.
Leavitt says the Australian deal is unique because the kudocast will air on both pay TV and terrestrial TV. The Emmys are set for Sept. 21.
“Foxtel will broadcast the event live to a daytime audience and Ten gets the primetime play (in delay),” Leavitt says.
This year, and every second year thereafter, Ten is licensed to broadcast Australian soccer kudos known as the Brownlow Medal on the same night.
Network programmer David Mott promised that in territories where soccer is a top priority, the Emmys will play after the Brownlow.