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Rod Roddy

'The Price Is Right' announcer

“The Price Is Right” announcer Rod Roddy, famous for his exhortation to audience members to “Come on down!,” died Monday in Los Angeles of colon and breast cancer. He was 66.

Roddy had been ill for more than two years but continued to work for as long as he could; he taped his last show about two months ago. He had been with the CBS gameshow for 17 years.

He had colon cancer surgery on Sept. 11, 2001, and his left breast was removed in March. The cancers prompted him to become a spokesman for early detection.

Fort Worth, Texas, native, whose real name was Robert Ray Roddy, was a graduate of Texas Christian U. and a popular disc jockey in Texas when he decided to expand his career in Hollywood.

Roddy became a popular voiceover artist for commercials in Los Angeles. He got his big break in television as narrator of the 1977-81 satire “Soap.”

His announcing stints included “Love Connection” (1981-85) and “Press Your Luck” (1983-86), but “The Price Is Right” earned him his greatest fame. He was known for his booming, jovial voice and flashy attire.

Barbara Bloom, senior VP of daytime programs at CBS, said, “Rod was one of Hollywood’s great announcers long before his 17 years with ‘The Price Is Right.” He was valued for his keen creative instincts, his wonderful sense of fun and, above all, that magnificent voice.”

Roddy left no known survivors. A funeral is planned in Texas; a Los Angeles memorial service will be announced at a later date.

Contributions in Roddy’s name can be sent to the Rod Roddy Memorial Fund, the Entertainment Industry Foundation’s National Colorectal Cancer Research Alliance, c/o Entertainment Industry Foundation, 11132 Ventura Blvd., Suite 401, Studio City, CA 91604.

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