Advertising exec, journo

Carl Schaefer, who had a prolific career in Hollywood as an advertising exec at Warner Bros., a freelance writer and a journo at the Hollywood Reporter, died July 20 in London. He was 94.

Spokane, Wash., native attended UCLA and nabbed the editor position at the Daily Bruin in 1931, but he was ousted from the school after only one semester after the Bruin exposed the school’s football scholarships which, in the early ’30s, were not known to the general student body. But he married another Bruin staffer, Virginia Clark; the couple had a daughter, Sue, who became a TV producer.

Schaefer was also prexy of the student Intl. Press Assn. during college.

After graduation from UCLA, he continued in journalism, grabbing a reporter position at the Hollywood Citizen-News, where he interviewed Walt Disney, Theodore Dreiser and Duke Ellington.

Schaefer went on to head the Warner Bros. international advertising and publicity departments, leading the campaign for 1936’s “The Petrified Forest.” During WWII he served as an officer in the Office of Strategic Defense, first in London and then on Catalina Island.

After the war, Schaefer applied his experience abroad to endeavors in Hollywood. He was chairman of the Motion Picture Assn. international committee, president of the Foreign Trade Assn. of Southern California and even a member of the Motion Picture Academy’s foreign committee, which established the foreign-language Oscar category.

He returned to writing and landed the director of special projects position at the Hollywood Reporter, where in 1971 he established the Key Art Awards that honor film advertisers, the Intl. Movie Poster competish and the marketing concept awards. He freelanced for Vanity Fair and other publications and wrote a weekly column for Singapore Movie/TV Marketing.

He retired from journalism in 1995 but still edited his 300-plus doggerels, compiled for publication as “It Takes All Kinds.”

Schaefer was also awarded numerous honors.

In 1999, he moved to Kingston upon Thames, England, to live with his daughter Sue Francis, who survives him.

Donations may be made to the Alzheimer’s Society in honor of Sue’s late husband, Ced Francis.

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