In the first full week after the close of the November books, syndie viewership dropped by nearly 2 million households.
With a drop-off in promotion, many shows in repeats, and attention spans distracted by the holidays, the decline was not unexpected.
According to Nielsen, of the 15 talkshows, only “Live With Regis and Kelly” saw a week-to-week improvement. Show netted a 3.9 household rating, up 5% from week previous and up 18% from the same period last year.
The only genre to buck the trend was the off-net sitcom. Nine of the top 10 shows posted gains, including a season high for top-ranked “Seinfeld” (6.5). Skein’s improvement is 14% from previous week.
Positive numbers were also reported by “Friends” (6.4, up 10%), “Everybody Loves Raymond” (5.9, up 7%) and “Will & Grace” (3.9, up 15%). “King of the Hill” saw a season high (3.0, up 6%).