TORONTO — Rogers Communications scion Edward Rogers is stepping into the post of prexy and co-CEO of Rogers Cable as topper John Tory steps down to seek public office.
Tapped prexy and chief operating officer of the cable unit just two months ago, Edward, 33, has been with the company since 1996, and there has long been speculation that he is being groomed to someday take over family-controlled Rogers from founder, controlling shareholder and father Ted, 66.
Ted’s daughter Melinda Rogers is VP of venture investments for Rogers Communications, and wife Loretta is a company director.
In addition, Rogers Communications government relations and marketing exec Dean MacDonald has been upped to exec VP and COO of Rogers Cable.
Tory announced Friday his plans to join the mayoral race in Toronto, the capital of Ontario and Canada’s largest city.
“While I am saddened to lose John from Rogers Cable, where he has made a terrific contribution to our company,” said Ted Rogers, “I am thrilled that a candidate with John’s proven business track record, community activism and love of this city has decided to enter the Toronto mayoralty race.”
Tory, who has considerable political experience with the Progressive Conservative Party, including running the ill-fated election campaign of former Canadian Prime Minister Kim Campbell in the early 1990s, will retain the post of chairman and co-CEO of Rogers Cable until the transition period is complete and the election, set for early November, heats up.
Toronto-based Rogers is Canada’s largest cabler, with 2.3 million subscribers in central and eastern Canada. The parent company also has sports wireless division Rogers AT&T Wireless and radio, TV and print unit Rogers Media.