Showtime still gains; 'Grown Up' spikes Nick
The debut of Nick’s new series, “All Grown Up” stood out with viewers big and small, while Showtime auds elected to bypass the premiere of “The Reagans.”
Nick skedded “All Grown Up” as a mini-marathon from 8-10 p.m. Entire block yielded 4.6 million total viewers, up 92% from same period last year.
Meanwhile, despite all the front-page headlines, “The Reagans” on Nov. 30 reached just a fraction of Showtime’s audience base.
Nielsen reports the controversial biopic averaged just 1.1 million total viewers, posting a 3.5 coverage rating/5 share in households subscribing to the pay cabler. However, Showtime, which is available in only about 19% of the country, could take some comfort that the 1.1-million figure is double Showtime’s overall primetime average.
Elsewhere on Sunday, USA’s Tony Danza starrer “Stealing Christmas” made off with 4 million viewers, 1.8 million in adults 18-49. And HBO’s “Carnivale” season-ender on the same night snared 3.5 million total viewers.
VH1 also scored Sunday night with the awards show “VH1’s Big in ’03,” which notched 1.9 million total viewers, up 114% from the previous year, 1.3 million of them in the 18-49 demo.
The No. 1 network in primetime for the month was ESPN, which dominated November on the strength of five Sunday night NFL games. The Nov. 16 Packers-Vikings game was the highest-rated individual program for the month, averaging 11.7 million viewers.
Wiz with numbers
For the month, TBS’ Nov. 16 run of “The Wizard of Oz” ended up the highest-rated movie, averaging 4.69 million viewers. The Saturday Nov. 29 run of “Crocodile Dundee in Los Angeles” also drew a solid 3.7 million on TBS.
Winners far exceeded losers for the month. In the winner’s circle, double-digit percentage improvements November to November were registered, in order of overall ranking, by: Nickelodeon/Nick At Nite (up 14%), Spike (up 10%), History Channel (up 22%), A&E (up 10%), MTV (up 11%), AMC (up 36%), Home & Garden TV (up 34%) and FX (up 27%).
Also, Comedy Central (up 10%), Food Network (up 15%), ESPN2 (up 17%), BET (up 33%), Animal Planet (up 12%), Hallmark Channel (up 78%), VH1 (up 16%), Bravo (up 37%) and Game Show Network (up 12%).
Also, Travel Channel (up 15%), Country Music TV (up 20%), WGN Superstation (up 20%), Weather Channel (up 13%), Soap Net (up 31%), WE: Women’s Entertainment (up 27%), National Geo Channel (up 69%) and Discovery Health (up 27%).
By contrast, five networks fell off in the primetime Nielsens for the month, also in order of overall ranking: Lifetime (down 16%), Fox News Channel (down 10%), MSNBC (down 24%), CNN Headline News (down 19%) and CNBC (down 28%).
(John Dempsey contributed to this report.)