Peacock gets grip on reality

NBC inks new deal with 'Dog,' 'Kids' producer Krasnow

Reality vet Stuart Krasnow (“Weakest Link”) is staying put at the Peacock, inking a new two-year, seven-figure overall development and production deal with NBC Studios.

Pact calls for Krasnow to create, develop and exec produce unscripted projects for NBC while continuing his role as exec producer on the net’s “Dog Eat Dog” and “America’s Most Talented Kids” franchises.

He’ll continue to produce for NBC Studios, headed by Ted Harbert, and NBC’s alternative department, topped by Jeff Gaspin.

In addition to “Dog,” which returns this summer with a second set of shows, Krasnow and his self-titled production shingle are currently in production with Andrew Glassman on “Average Joe,” an NBC reality skein in which a very un-“Bachelor”-like single guy tries to find true love from a batch of 20 hotties (Daily Variety, April 23).

A spinoff of “Most Talented Kids” focusing on seniors is also in the works as a two-hour special slated to air this summer. Krasnow is also exec producing a hybrid reality/laffer pilot with Kathy Griffin (“Celebrity Mole”) that’s in contention for midseason.

NBC alternative and longform chief Jeff Gaspin said Krasnow “is the whole package when it comes to reality producers.” The two men have worked together for more than a decade, since Gaspin was paired with Faith Daniels on the NBC gabber “A Closer Look.”

“He’s got the wealth of experience you want from a producer as well as a lot of great instincts … and great ideas,” Gaspin said. “He also has amazing contacts. Whatever you need, he knows someone who can do it. He’s one of the strongest players there is in the reality business.”

Krasnow, who’s been based at NBC since 2000, said he “couldn’t think of a more perfect home” for his company than the Peacock.

“NBC gives me the ability to work on all kinds of TV shows all at once, and that’s paradise for someone who does what I do,” he said. “I’m doing a dating show at the same time I’m doing a variety show for kids and a gameshow. I don’t think P.T. Barnum had it as good as I do.”

Water cooler buzz biz

Krasnow said his goal is to create shows “that have that water-cooler buzz around them. And at NBC, I feel the execs have a great level of intelligence as well as a total respect for pop culture.”

In addition to exec producing 82 episodes of “Weakest Link” with the Gurin Co., UTA-repped Krasnow’s credits include exec producing “The Martin Short Show” and production roles on “Ricki Lake” and “The Joan Rivers Show.”

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