Pax TV has hired Barry Schulman as senior VP of programming.
Schulman’s most recent post was VP of programming for A&E (1999-2001),.
Pax TV is the lowest-rated of the seven broadcast networks, but Schulman’s boss, Pax TV prexy Bill Scott, said it “has carved out a niche as the one family friendly network that continues to please advertisers” skittish about buying time on network shows that push the boundaries of content.
The most visible of the original primetime series on the 4½-year-old Pax TV are three hourlong dramas: “Sue Thomas: F.B.Eye”; “Doc,” starring Billy Ray Cyrus; and “Just Cause,” with Richard Thomas.
But its bellwether program is “Diagnosis: Murder,” starring Dick Van Dyke: Reruns of the skein play every night at 10. The problem with “Murder” and many of the other Pax TV shows is that they attract an older audience, so they can’t command big advertising dollars. Scott acknowledged the older skew and said one of Schulman’s jobs will be to find at least some programming that appeals to younger people.
Schulman will help to develop hourlong dramas as well as gameshows, reality shows and even variety shows for both primetime and early fringe. Schulman will also beat the bushes for rerun series with the audience potential of “Diagnosis: Murder.”
Before his stint at A&E, exec spent five years as VP of programming for the Sci Fi Channel, helping to get the network launched in 1992. Schulman programmed a number of TV stations owned by Group W between 1978 and 1992, including WBZ Boston, KPIX San Francisco and KDKA Pittsburgh.