Nielsen EDI shuffles exex

Reorg expands Moses, King as Bates departs

HOLLYWOOD — Box office tracker Nielsen EDI has reorganized its exec structure, expanding the responsibilities of Senn Moses and Nick King due to the departure of prexy Tonya Bates following a five-month stint in the post.

Bates, who was previously general manager at homevid tracker Nielsen VideoScan, is leaving the slot because her husband is relocating to the East Coast. Nielsen Entertainment chief Andrew Wing described the move as “totally amicable.”

Wing announced Monday that Moses, who has been serving as president of Nielsen Home Entertainment, will expand his responsibilities to oversee EDI’s domestic business and operations as president of Nielsen Cinema and Home Entertainment. King, who is prexy of Nielsen Entertainment Intl., will expand his role to include day-to-day oversight of EDI’s international activities.

“The depth in our organization allows us to take advantage of the strong executive team that we have in place,” Wing said. “The addition of Senn and Nick will accelerate NEDI’s new product development and market expansion efforts as well as enhance our client servicing efforts. I am confident in their ability to take NEDI to the next level both domestically and internationally in the constantly evolving motion picture and digital content distribution environment.”

Recent new products from Nielsen EDI include Film Source, an online box office database; Playbook, a weekly data compendium for distribution execs; School Holiday Calendar, an aggregation of U.S. school holidays by school district; and the relaunched global Boffo overnight box office tracking system.

Moses, who is based in Los Angeles, joined EDI in the first quarter after having held exec positions at Sony Pictures, Fox Broadcasting and Universal Studios Theme Parks.

London-based King has been a member of Nielsen Entertainment’s exec team since spring 2002. He began his career as a management consultant and held senior positions at EMI Music and Virgin Records. He has experience in online retailing and digital distribution of entertainment content.

EDI and VideoScan are both owned by Dutch media group VNU.

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