Nick licenses Brodsky for product promotion

Exec to oversee licensing for Spike, Comedy Central

Leigh Anne Brodsky has been upped to exec VP of Nickelodeon Consumer Products.

In addition to oversight of the kiddie net’s merchandising, Brodsky’s responsibilities will also include licenses for sibling channels Spike TV and Comedy Central.

“Since joining Nickelodeon in 1998, Leigh Ann Brodsky has grown Nickelodeon’s consumer products department from two properties to a dozen with over 15,000 different products,” said Nickelodeon Enterprises prexy Jeff Dunn. “She clearly understands what the Nick brand means to kids and demonstrates it with products that are ‘must haves’ for anyone who loves our shows and characters,” he said.

Brodsky will continue to report to Dunn.

$2.6 bil in retail sales

Last year, net’s domestic licensed products racked up $2.6 billion in retail sales. Phenom “SpongeBob SquarePants” racked up $800 million in retails sales; preschool darling “Dora the Explorer” earned about $500 million. Brodsky and her 50-person team will also handle licenses for properties “South Park” and “Ren & Stimpy,” among others.

Brodsky began her career at United Media in 1980. During her tenure, she was instrumental in creating demand for “Garfield” and “Peanuts.” After that, she was senior VP of marketing and merchandising at Broadway Video, where she oversaw properties such as “Saturday Night Live” and Lassie. Before joining Nickelodeon, she was senior VP of marketing at Golden Books Entertainment Group.

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