Broadcasters benefit in different ways

MONTREAL — Three leading Canuck broadcasters — Chum, CanWest Global and pubcaster CBC — are set to bow in the Canadian province of Alberta.

Toronto-based Chum has applied to the Canadian Radio-television and Telecommunications Commission (CRTC) to open stations similar to its Toronto City-TV outlet in Calgary and Edmonton.

At the same time, Winnipeg-based CanWest Global Communications has plans to take its Red Deer station, CKRD, and turn it into an affiliate of its new CH Network, a sister web to the main Global Network. CanWest Global has reached an agreement with CBC to allow CKRD to cut its affiliation with the CBC network and become a CH outlet.

In return, two transmitters will be transferred from Global to the CBC and be added to the license of CBC Edmonton affiliate CBXT, which will allow the CBC to rebroadcast 100% CBC fare to the Red Deer area.

CBC likes the deal because Red Deer viewers will get 100% CBC programming, while CanWest is keen to have the deal go through because it give its CH a foothold in Alberta.

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