Cabler takes add'l orders of Simpson series, 'Doggy'
MTV has picked up second seasons of reality marriage skein “Newlyweds: Nick & Jessica” and the Snoop Dogg-hosted sketch show “Doggy Fizzle Televizzle.”Cabler ordered 10 additional segs of its surprise ratings hit “Newlyweds.” Series, which trails the marital follies of pop stars Nick Lachey and Jessica Simpson, bowed to 2.5 total million viewers in August and has yet to fall off — show drew another 2.5 million (1.9 million in 18-49) last week. Snapping up a six-episode order, “Doggy Fizzle” improved the net’s 10 p.m. timeslot by 30% from its previous occupant during its June debut. Last week’s episode averaged 1.3 total million viewers (866,000 in 18-49). New seasons of both programs will premiere early next year. MTV also has committed to a 13th season of reality warhorse “Road Rules.” “MTV is always evolving, so that we give our ever-changing and demanding audience exactly what they want,” MTV entertainment prexy Brian Graden said. ” ‘Doggy Fizzle Televizzle’ and ‘Newlyweds’ both found a strong connection with our diverse audience and ‘Road Rules,’ one of the original reality shows, is still a big hit after 12 seasons.” Season finale of “Newlyweds” airs Oct. 21. R. Greg Johnston exec produces with MTV’s Lois Curren and Rod Aissa. Bigg Snoop Dogg exec produces “Doggy Fizzle.” Carol Eng and Geoff Suddleson serve as execs in charge of production.
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