Although still a modest draw overall, the Latin Grammy Awards on CBS picked up some ratings steam with its fourth edition on Wednesday, adding more than a million viewers compared to last year.
Nielsen processing problems delayed release of national ratings, but in the preliminaries, the “Fourth Annual Grammy Awards” averaged a 1.9/5 in adults 18-49 and 5.1 million viewers overall — nice gains compared with last year’s 1.6/4 and 4 million. Show ran last among the major nets in each of its four half-hours.
It remains among the lowest-rated awards shows on television (the regular Grammys last February on CBS averaged 24.8 million), but at least it showed a bit more spark this year.
Good night for Lopez
Wednesday’s kudocast was hosted by comedian George Lopez, whose ABC sitcom aired opposite the “Latin Grammys” from 9 to 9:30 and soundly defeated it among adults 18-49 (prelim 3.7/11 to 2.2/6).
Among Nielsen’s metered-market households, The “Latin Grammys” performed best in host city Miami (16.3/23), followed by San Antonio (9.3/14), New Orleans (7.1/10), Las Vegas (6.2/10), Albuquerque (6.0/9), Los Angeles (5.6/9) and New York (5.5/8). Also, cities including Washington D.C., Phoenix and Jacksonville all more than doubled their rating vs. a year ago.
Elsewhere, Fox’s “Paradise Hotel,” not opposite CBS reality hit “Big Brother 4” on Wednesday at 9 for the first time, shot up to a new high in adults 18-49 (prelim 4.1/12) — a 24% improvement over its summer average (3.3/10). It won its hour by 2 shares over ABC’s comedies in the key demo and by 7 shares in adults 18-34, and was the night’s top program in both.
‘Brother’ wins for CBS
“Big Brother” led the 8 o’clock hour for CBS (prelim 3.6/12 in A18-49, 9.7 million viewers overall).
Nationals for Tuesday also remained delayed, but prelims showed more good news for Fox’s rising soap “The OC,” which hit another high (4.0/11 in 18-49, 9.2m). In persons 12-34 (5.0/15), it has grown in rating with each of the four telecasts since its premiere (3.2/11).