NEW YORK — Kids’ WB programming exec Donna Friedman Meir has ankled her post to head up kids programming at National Geographic Television & Film.
Friedman Meir will trade in her exec VP stripes in mid-February, assuming the newly created role of prexy, kids programming and production. She will report to prexy Tim Kelly and continues to be based in LA.
Friedman Meir leaves behind the top-rated kids broadcast channel for an opportunity to start afresh.
She will be in charge of exploiting and expanding a diverse range of kids entertainment programming for National Geo’s brand into homevideos, toy licensing and publishing.
Friedman Meir will work along with org’s other divisions across all platforms. Speaking of her duties to Daily Variety, she said, “It can be as small as an interstitial on a network, to a large-format film and everything in between.”
Friedman Meir joined Kids’ WB in 1999, where she oversaw all creative aspects of programming. Kids broadcast leader just celebrated its 10th straight Saturday morning sweeps victory. Under her watch, Kids’ WB added hits “Jackie Chan Adventures,” “X-Men: Evolution” and “What’s New Scooby-Doo?” to its sked.
Before joining Kids’ WB, Friedman Meir was a nine-year vet of Nickelodeon, where she rose to VP of marketing and associate creative director of Nickelodeon Latin America.