Inside Move: ‘Guide’ looks to lure males

Cohen to pen, exec produce laffer

Here’s a sure sign the nets are getting serious about luring young men back to the screen: Fox is developing a half-hour comedy based on the bestselling book “The Complete A**hole’s Guide to Handling Chicks.”

Scribe Rob Cohen (“Just Shoot Me,” “Jamie Kennedy Experiment”) will write and exec produce the 20th Century Fox TV half-hour, which is being produced in association with Benderspink’s Mason Novick and Renegade 83’s David Garfinkle and Jay Renfroe. Dan Indante and Karl Marks, two of the book’s authors, will serve as consultants.

TV take on the book will be a sort of buddy comedy, with a lead “asshole” tutoring a younger man in the proper way to succeed in life, particularly with women.

“It’s not about being crass, it’s more about having a set of rules, an M.O. that you’re always working,” Fox comedy chief Jeremy Gold said. “The show’s about a group of guys who are happy with how their lives are, even though they’re selling toner at a copy store.”

Skein, packaged by Endeavor, will go well beyond the book, a how-to manual designed to help young men “manipulate, frustrate and ultimately dominate women throughout the course of men’s lives,” according to book’s jacket.

“The book, which is simply hilarious in a so-wrong-it’s-right sort of way, goes way beyond what the title connotes,” Gold said. “It’s about being very happy in how you are in your life.”

If the script turns into a series, Fox execs will have to decide whether to use “A**hole’s” in the title. It seems unlikely the net would do so, though Gold said he hopes the title “will be something that gives you the flavor of the book.”

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