Eye loses Silver lining

Longtime PR exec ankles CBS

This article was updated at 3:45 p.m.

HOLLYWOOD — Veteran CBS communications exec Michael Silver is exiting the Eye after 39 years on the job.

In an email sent Wednesday afternoon, Silver, 69, announced his retirement from the network, effective Friday. Gruff but lovable Gotham-based exec is director of communications for the net; virtually every major press release issued by the network comes through his office.

“I expected to leave CBS as I arrived, fired with enthusiasm,” Silver said, quoting educator Clark Kerr. “Instead, it’s with a very friendly farewell from Gil (Schwartz, exec VP of communications for CBS) and the people upstairs. At the next press tour, when they shine that pin-spot on the untouched glass of Black Label at the corner of the bar, think of me — having a great time elsewhere.”

While Silver’s last day on the job is Friday, he will be at the Eye’s gala 75th-anniversary party Sunday — a bash that, for some, will double as a retirement party for the exec.

Before beginning his PR career, Silver was a print journalist. He joined ABC News as manager of information services in 1961, jumping to CBS in October 1964. He has filled various posts within the company’s communications departments, including two tours of duty at CBS News, the CBS Television Network, WCBS-TV, CBS Entertainment, CBS/Broadcast Group, CBS Inc., CBS Corp. and CBS Television.

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