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ED sets up channel

World Brief

Swedish-Romanian European Drinks (ED), one of the top food and beverage distribs in Eastern Europe, will launch a 24-hour cable channel by the end of the year.

It is building a state-of-the-art studio and headquarters in Oradea, home to its Romanian offices.

Marketing director Diana Andrei said the network will be national but did not specify content. ED is owned by Romanian entrepreneurs Ioan and Viorel Micula.

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