NBC latenighter gets new set, contract
NEW YORK — Carson Daly’s latenight show begins its third season this evening on the Peacock, with exec producer David Friedman having just reupped his two-year contract.“Last Call with Carson Daly” has continued to make solid rating gains in its 1:35-2:35 a.m. ET timeslot. In celebration, Friedman and Daly have ordered up a new, blazing-red couch set. “The bottom line is that when we first started this show, we were careful about rolling out a big television show,” Friedman said. “Here we are two years later, and it’s time we made this show look and feel as big as it has become.” Daly, who gained fame on MTV as the longtime VJ on “TRL,” caters to a younger demo in booking musical guests that are the hot act of the moment, along with celebrities, politicians and sports personalities. The strategy has paid off, with “Last Call” increasing its overall viewership by 5% this past season. In the 18-34 demo, the show increased its viewership by a whopping 16%, according to Nielsen. “Last Call” pulls better ratings in the 18-34 demo than its nearby competish, CBS’ “Late Late Show with Craig Kilborn” and ABC’s “Jimmy Kimmel Live.” Kilborn’s show airs at 1:07 a.m. ET; Kimmel’s at 12:06 a.m. “I’ve always wanted to be in latenight. My grandmother rocked me to sleep watching Johnny Carson,” Daly told Daily Variety. Daly’s style, however, is much more raucous than the traditional latenighter. Also, he doesn’t offer an opening monologue. Daly continues his gig on MTV’s “TRL,” and recently reupped his contract with the music network for two years. He also hosts two nationally syndicated radio programs, “Carson Daly’s Most Requested” and “Out of the Box,” both carried by Premiere Radio Networks. He also recently announced his own record label, to be distributed by Loud Records.
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