Todd named VP in publicity, Evans upped in marketing & promos
Todd has been made VP of international publicity, Evans VP of marketing and promotions, Gastineau and Richards veeps of marketing/creative print services.
“Maggie, Donald, Mari and Ticole have all made significant contributions to BVI’s continued success,” said Mark Zoradi, president of BVI and Buena Vista Home Entertainment Intl. “Their combined knowledge of the international marketplace is invaluable as we market, promote and publicize our films worldwide.”
Todd, who was formerly executive director of international publicity, will continue to report to Teri Meyer, senior vp, international publicity for BVI and BVHEI.
Most recently Todd has been instrumental in the coordination of international publicity activities for “Pirates of the Caribbean: The Curse of the Black Pearl,” “Finding Nemo,” “Lilo and Stitch” and “Signs,” and she is currently working on “Brother Bear” and “Under the Tuscan Sun.” She will also play a key role in the upcoming releases of “The Alamo” and “King Arthur.”
Evans, who was previously exec director of promotions, will continue to oversee all theatrical promotions outside the U.S. and Canada and be responsible for directing the McDonald’s/Disney international theatrical relationship. He has also helped form partnerships and worked on promo campaigns with Visa, Cereal Partners Worldwide, Coca-Cola and Toys R Us. He also oversees the interactive marketing group for BVI.
Gastineau, who was exec director of creative services, marketing, has been involved with international theatrical print campaigns for such pics as “Pirates of the Caribbean,” “Pearl Harbor” and “Signs” as well as animation campaigns for “Brother Bear,” “Finding Nemo” and “Lilo and Stitch.” She also plays a significant creative and marketing role in assisting BVI Japan and has helped BVI Japan create several blockbuster marketing successes in that territory.
Richards has been involved in the audiovisual international theatrical marketing campaigns for “Pirates,” “Finding Nemo,” “Seabiscuit” and “Lilo and Stitch.” She also has been responsible for the creative implementation, production and distribution of both marketing and publicity materials to the field. Richards has additionally created custom marketing campaigns for Fuji TV in Japan as well as the BVI product stage shows for Cinema Expo, CineAsia and the Australian Film Festival.