Management shingle to focus on new, established talent

Marathon Entertainment’s Craig Dorfman, Alexander Hertzberg, Jewerl Ross and Danny Sherman have ankled the company to start talent and literary management shingle Blueprint.

Company, based on the Sunset-Gower Studios lot, will focus on repping new and established talent in the film and television arenas.

Blueprint’s client roster already includes W. Bruce Cameron, the author of “8 Simple Rules for Dating My Teenage Daughter”; “American Pie 2″ scribe David Steinberg; Jon Chu, who is set to direct Col’s remake of “Bye Bye Birdie”; and Caryn Lucas, who penned the pic “Miss Congeniality” and is an executive producer of the WB’s “What I Like About You.”

Thesps include Thomas Gibson (“Dharma & Greg”), S. Epatha Merkerson (“Law & Order”), Nicholas Brendon (“Buffy the Vampire Slayer”), Wendy Makkena (“Oliver Beene”) and Salli Richardson (“Biker Boyz”).

On the television front, Blueprint reps director Linda Mendoza (“The Bernie Mac Show”) and scribes J.J. Wall (“Less Than Perfect”) and Marc Sedaka (“The King of Queens”).

“In this difficult marketplace, clients must have representatives that can service them across all media,” Hertzberg said. “Limiting clients to just film or just TV is not what we are about.”

Company recently put together two deals, including selling a comedy pilot by Steinberg to Paramount Television, and Bruce Cameron’s latest novel “How to Remodel a Man” to David Schwimmer’s Dark Horse Prods. Cameron will co-write the pilot.

On the feature side, Blueprint is committed to signing and nurturing young feature writers, as well as turning its established scribes into directors.

“The lifeblood of the feature business is discovering the next great voice, be it the unknown screenwriter or guiding the established writer into the director’s chair,” Ross said.

Blueprint also plans to produce a number of its clients’ TV and film projects, but it’s not planning to focus its efforts on quickly expanding into that front.

“We are managers first. Producing will always take a backseat to our clients,” Sherman said.

Company is considering branching out into other entertainment ventures in the future. Las Vegas-based businessman David Naness has joined Blueprint to identify such opportunities.

Before joining Marathon, Dorfman ran his own talent agency for 15 years. Hertzberg spent nearly four years with United Talent Agency’s TV lit department. He earned his management stripes at Messina/Baker.

Ross spent three years as an agent at APA. And Sherman began at Metropolitan.

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