AMSTERDAM — U.S. production company Keller Entertainment has picked up North American rights for “Witchcraft,” Scandinavian format cruncher Mastiff Media’s latest format on the occult and paranormal, which will air on VH1 in the U.S.
“Witchcraft,” budgeted at around $10 million, brings together 12 people who feel they have extraordinary talents, then teaches them all aspects of witchcraft. One of the 12 is eliminated each week until the most promising takes home the prize, a cauldron of cash to be used on witchcraft studies.
Co-creator of “Witchcraft” and Mastiff head of development Markus Sterky said the school will be led by practicing witches, specialists in the field of witchcraft tradition, guest lecturers and consultants.
“The most difficult challenge in bringing this format together was getting the support of people in the witchcraft tradition. We found, to our delight, that they were quite interested in dispelling some of the myths and presenting the practice as it really is,” said Sterky.
Development producer Magnus Nilsson was also a co-creator on the strip.
Mastiff shows with mystical themes, such as “Sixth Sense” and “Psychic Cafe,” cull major aud shares in Denmark.