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WBTV beams over Prince’s ‘Dreams’

Two-year deal to develop comedy, drama shows

“American Dreams” creator Jonathan Prince has sealed a two-year, seven-figure deal with Warner Bros. Television to develop new projects and bring in young talent to the studio.

Prince’s relationship with WBTV actually began in January, but he becomes exclusive to Warner Bros. effective this June. As part of the deal, Prince will continue to exec produce “American Dreams,” which is expected to return for its sophomore year on NBC next season.

Simultaneously, Prince will begin to develop new comedy and drama projects for Warner Bros.

“His energy, his passion, his enthusiasm for television is infectious, and we are looking forward with great anticipation to working with him,” said Warner Bros. TV prexy Peter Roth.

U turn

Prince, who was previously set up at Universal Network TV (formerly Studios USA), said he hopes to bring new and undiscovered writers into the fold.

The scribe-producer said he plans to operate as a miniature version of what major producers like John Wells and Jerry Bruckheimer do at Warner Bros.

“I’m looking in unlikely places and hoping to find inspiration,” Prince said. “Part of what Warner Bros. would like me to do is help them get into business with pilot writers who are below the radar.”

Prince, who also exec produces the ABC Family Channel series “My Life as a Sitcom,” said he also relished working with Roth.

“If you’ve been in the business five minutes you’ve been hugged by Peter,” Prince said. “He’s passionate and he’s a salesman who believes in his wares.”

Prince exec produces “American Dreams” along with Dick Clark; the show, which revolves around a Philadelphia family in the 1960s (and set against the backdrop of “American Bandstand”), comes from Universal TV and NBC Studios.

‘New territory’

“The next few years of my life will be devoted to making sure ‘American Dreams’ stays on the air and finding something new,” he said. “It’s exciting. I’ve never created a show that went beyond 13 episodes. I’m in new territory — we’re shooting episode 22 right now.”

A former thesp, Prince, who’s repped by ICM, exec produced “Ask Harriet” and “Grown Ups.” He’s also directed countless series (“Party of Five,” “Dream On”), wrote the George Burns comedy “18 Again!” and directed “Camp Nowhere.”

Prince is in line to exec produce several upcoming features, including “Need,” the Britney Spears pic “Calling Her Bluff” and the Richard Dreyfuss vehicle “Freud and Jung.” He also recently sold the pitch “Dickie the Turd,” a high school version of “Richard III,” to New Regency.

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