A&E Television Networks has signed an agreement with United Broadcasting Corp. (UBC) to launch the History Channel in Thailand. Deal was sealed by A&E Networks senior VP Maria Komodikis and Attaphon na Bangxang, director of programming for the Thai station.
The Thai-lingo channel will launch today as a 24-hour network on the UBC DTH platform and on cable, reaching 430,000 subscribers in Thailand.
The launch is the latest expansion for the network in Asia. In January, a weekly branded block began airing on Metro TV in Indonesia, and in April, two weekly branded blocks debuted in Malaysia through an agreement with Measat. Channel is available as a 24-hour service in Japan, Korea and Australia, and in China on Sun TV, where the chan-nel airs as a branded program block.