Telescoping at U TV

Worldwide marketing, creative division set

Universal Television Distribution, which comprises the studio’s domestic and international wings, as well as its pay-per-view and video-on-demand units, has formed a single worldwide marketing and creative services division.

Dan Weiss, exec VP of worldwide marketing for UTD, announced the merger of the domestic and international marketing staffs late last week.

The move reflects a general trend at the studios to more closely coordinate licensing, marketing and promotional efforts at home and abroad.

Weiss has divided the division into three distinct teams: Worldwide Marketing and Creative Services (for television), Worldwide Pay-Per-View and Video-On-Demand Marketing, and Worldwide Communications.

The newly formed departments will focus on marketing around the world original network and firstrun series, off-net shows, pay TV events, theatrical films and titles contained in the studio’s TV and movie library.

Under the restructuring, Weiss announced the promotions of two execs and an expanded role for a third.

Deb Brunner has been promoted to senior VP, worldwide marketing & creative services, for UTD. She will lead all domestic and international marketing efforts, including print and on-air campaigns, creative services, advertising, media strategies, affiliate relations and promotions.

Stacy Melle, most recently director of worldwide ppv marketing, has been elevated to VP, worldwide marketing, pay-per-view & video-on-demand, for UTD. In her newly created post, Melle is responsible for all marketing strategies and execution.

Additionally, Jim Benson, formerly senior VP of communications for UDT, has been named senior VP, worldwide communications. He will oversee press and publicity functions for the domestic, international and PPV/VOD markets.

“With this reorganization, I have built on the strengths of an already strong marketing team,” Weiss said.

Prior to joining Studios USA in 1997, Brunner served as a consultant overseeing all print projects for Universal’s TV marketing division.

Melle remains responsible for the creation and execution of PPV/VOD marketing campaigns to promote Universal’s theatrical and TV product, as well as special events for worldwide residential and domestic hotel markets.

Benson joined Universal in 1996 after spending 10 years covering the TV industry for Daily Variety, the Los Angeles Daily News and Broadcasting & Cable magazine.

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