‘Star’ ads in wheels, meals

Singer-songwriters to drive around in Chevy trucks, eat McDonald's

Chevrolet and McDonald’s have inked brand integration deals with USA Network’s “Nashville Star.”

Reality skein, a collaboration between cabler, Ben Silverman’s Reveille shingle and Universal Music Group, bowed March 8 and revolves around a nationwide talent search for aspiring country singer-songwriters.

Under the terms of the venture, Chevy Silverado trucks will be the main mode of transportation for the show’s 12 finalists, as well crew members, while in Nashville.

Finalists will also spend on-air time chowing down on McDonald’s food.

“Nashville Star” is exec produced by George Verschoor (“The Real World”) and his Noosick Falls Prods. company. Show wraps May 4.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety