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Sirius adds Lieberfarb to board

Radio company inks NHL pact

NEW YORK — Former Warner Bros. homevid guru Warren Lieberfarb has joined the board of directors of Gotham-based satellite radio group Sirius.

One of two national digital satellite radio platforms, Sirius delivers 100 channels of music and audio entertainment commercial-free by subscription.

“Warren brings not only extensive entertainment industry experience, but also exceptional insights to our industry,” Sirius prexy and CEO Joseph P. Clayton said.

Since his departure from Warners earlier this year, Lieberfarb has been consulting and serving on the board of trustees of the American Film Institute and on the board of directors for Digital Theater Systems.

Sirius also announced Thursday that it has sealed a deal with the NHL to provide some 40 hockey games per week, including the playoffs. Sirius already has a deal to carry NBA games as part of its sports programming offering, which is covered in the service’s $12.95 basic monthly charge.

The NHL and Sirius will produce a live two-hour call-in talkshow, “NHL Live!,” which will feature NHL players, coaches and celebrity hockey fans, commentary and fan participation. Daily show debuts Monday and airs 2-4 p.m. ET.

Sirius and rival XM Satellite radio are believed to be vying for NFL rights. Sirius devotes three streams to NBA programming

XM, which at $10 per month for a basic subscription is slightly cheaper than Sirius, has relied more heavily on five branded and outside programmed sports channels, including ESPN Radio, ESPNews, Fox Sports Radio, Sporting News Radio and NASCAR Radio. XM has indicated that any future live sports would involve a premium subscription.

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