MIAMI — Mexican satellite service provider Satmex is looking to target the U.S. Hispanic market with a programming service featuring channels from Mexico and other parts of Latin America.
Satmex currently owns and operators a satellite system through which it offers TV uplink, telephone and telecommunications services to 39 countries.
It recently signed accords with nine broadcast nets and feevees to form programming service Satmex Maximo.
Atlanta-based Castalia Communications is Satmex’s U.S. distribution partner, serving as its affiliate sales and market agent in charge of rolling out the service to U.S. cablers and satcasters.
Latin American pay TV programmers — and some new players in the U.S. — are increasingly looking to the U.S. Hispanic market for distribution in a segment that is growing and economically stable compared to the rest of the region.
However, virtually all the feevees seeking carriage deals are launching on digital cable or on satellite systems, and stats on how many of the 35 million U.S. Hispanics have some form of digital pay TV are elusive.