ICM has an 'Eye' for fashionista Kressley
Queer eyes and straight guys can’t get enough of the Fab Five.
Bravo’s “Queer Eye for the Straight Guy” shattered more network ratings records this week, while NBC is planning yet another primetime slot for the “Queer Eye” guys.
And now, Fab Five fashionista Carson Kressley has signed with ICM for representation in all areas.
Kressley, a complete unknown at the start of the summer, suddenly finds himself in high demand, having garnered intense interest from several agencies.
The couture-minded breakout member of the makeover mavens, Kressley hopes to develop a network presence on the side, such as a regular morning show contributing gig. His reps will also explore commercial endorsements, as well as book and talkshow opportunities.
It’s unclear how exclusive any of the Fab Five are to the NBC family, but Kressley’s reps see potential for their client across the Peacock spectrum.
‘Taken by him’
“Middle America is taken by him for so many reasons,” said ICM’s Babette Perry. “He’s so accessible, so genuine and so aware of how fortunate he is. … We have a lot of ideas, but we want Carson to be around for 20 years. We don’t want to approach fly-by-night situations.”
Kressley — who’s also an accomplished equestrian — spent a great deal of his career at Polo Ralph Lauren, where he worked on men’s sportswear before moving to the corporate advertising group. He’s also worked on styling catalogs for a variety of department stores, including Saks Fifth Avenue and Neiman Marcus.
“Queer Eye” also stars Ted Allen, Kyan Douglas, Thom Filicia and Jai Rodriguez; together, the so-called Fab Five take a straight man and inject him with knowledge of food and wine, grooming, interior design, fashion and culture.
“Queer Eye” scored 2.9 million viewers for its sixth episode Tuesday night, a larger aud than any other program in Bravo’s 22-year history.
Beyond total viewer numbers, “Queer Eye” also broke Bravo’s ratings records in key demos including adults 25 to 54 (2.2 million) and adults 18 to 49 (also 2.2 million). That made “Queer Eye” No. 1 for the night in all of basic cable in the two demos.
The surge of “Queer Eye” gave a boost to its Tuesday lead-out on Bravo, an episode of “The West Wing.” Off to a disappointing start so far, Tuesday’s “West Wing” harvested its best 18-to-49 and 25-to-54 numbers since the show’s reruns started every weeknight at 11 on Aug. 11.
NBC will air a full episode of “Queer Eye” tonight in “ER’s” 10 p.m. slot for the second consecutive week.
For all of “Queer Eye’s” new records, however, the show couldn’t beat FX’s hit new series “Nip/Tuck” in total viewers on Tuesday at 10. “Nip/Tuck” sliced off 2.959 million total viewers compared with 2.932 million for “Queer.”
A third cable network, MTV, also pulled solid numbers Tuesday at 10:30 p.m. with the premiere of the half-hour reality series “Newlyweds: Nick & Jessica,” which drew 2.48 million total viewers and won the time period among people 12 to 34, the demo MTV focuses on. The series follows the daily lives of the performers Nick Lachey and Jessica Simpson.
(John Dempsey contributed to this report.)