Punching up pay-per-view

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World Wrestling Entertainment is coming to market with an extensive lineup of fist-pumping programming.

Acknowledging that pay-per-view sales are the fastest-growing sector for the company, WWE has finalized three PPV deals with Main Event in Australia, Sky TV in New Zealand and Showtime in the Middle East.

“Many people do not realize that WWE is the No. 1 pay-per-view provider in the world. We currently distribute our pay-per-view events to more than 125 countries. In fact, in fiscal year ’03, our pay-per-view programs generated revenues of $91 million,” says WWE senior VP Andrew Whitaker.

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