NBC Enterprises is off and running with its syndication pre-sale of “The Jane Pauley Show,” landing two-year deals with WNBC New York and KNBC Los Angeles for the whopping license fee of $125,000 or so a week in each market.
WNBC and KNBC are Peacock-owned TV stations, as is the third buyer of “Pauley,” KNSD San Diego.
But an NBC spokesman said NBC-E is accepting offers from all interested parties for the Pauley-hosted talkshow and will sell only to the highest bidders.
The test of NBC-E’s impartiality will come this week as its sales execs are negotiating deals with TV stations in Chicago, Dallas and Washington, each of which has a Peacock O&O.
“Pauley” won’t get on the air until fall 2004, so NBC-E is moving fast to lock in the best new-show time periods in advance of such other announced yakkers as Universal TV’s “Fergie” and Sony Pictures TV’s “E-Bay TV.”
NBC-E has carved out the standard barter quota of 3½ minutes within each hour for sale to national advertisers. The stations keep the revenues from the remaining 10½ minutes of ad time.
One of NBC-E’s selling points to TV stations is that there’ll be no simultaneous window on a cable network to pull viewers away from the broadcast edition.
Cable windows are showing up more frequently for syndicated five-a-weekers, causing anguish among TV stations that prize exclusivity.