Pete Moraga, longtime L.A. broadcaster, died Sept. 27 after collapsing of a heart attack or stroke. He was 77.
Moraga joined KNX-CBS Radio in 1969 as a reporter and weekend anchor. He moved to KMEX-TV Los Angeles for 18 months, then returned to KNX-AM. He became KMEX news director in 1981. In 1988, he returned to KCBS and KNX, where he remained until his retirement in 1992.
Moraga was a longtime advocate for improving the image of Hispanics through the news media. Born in Tempe, Ariz., he started his career at the state’s first all-Spanish radio station. He traveled to Mexico City in 1961 as U.S. Embassy assistant press attache and was U.S. Embassy press attache in Peru 1967-69.
He was inducted into the National Assn. of Hispanic Journalists Hall of Fame in 2001.
Moraga is survived by his wife, son and three daughters.